Jun 19, 2026
The Hidden Cost of Reacquisition
Discover the hidden cost of reacquisition in Web3. Learn why retaining existing users delivers...
Daniel James
Author
Marketing Campaigns
Insight EtherMail
May 15, 2026
The $0 User Illusion: Why “Free” Web3 Users Are Often the Most Expensive
Web3 projects are spending millions acquiring “free” users who disappear after incentives end....
Daniel James
Author
Marketing Campaigns
May 5, 2026
From Wallet to Action: How Incentivized Messaging Drives Real On-Chain Behaviour
Discover how wallet-native messaging converts passive users into active participants by driving...
Daniel James
Author
Marketing Campaigns
Mar 23, 2026
The Curious Economics of KOL Marketing in Web3
A critical analysis of Web3 KOL marketing economics versus wallet-based messaging, exploring why...
Daniel James
Author
Marketing Campaigns
Mar 18, 2026
Why EtherMail Makes More Sense Than Mailchimp in a Web3 Environment
Mailchimp was built for email-based identity. Web3 runs on wallets. Explore how EtherMail aligns...
Daniel James
Author
Marketing Campaigns
Feb 23, 2026
Why Most Token Launch Campaigns Miss 80% of Eligible Wallets
Most token launch campaigns fail to activate the majority of eligible wallets not because of weak...
Daniel James
Author
Marketing Campaigns
Each episode delivers unfiltered stories from startups, enterprises, and Web3 pioneers, sharing firsthand insights on breaking through, scaling, and driving real adoption.
Listen the podcast
