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Mar 23, 2026

The Curious Economics of KOL Marketing in Web3

A critical analysis of Web3 KOL marketing economics versus wallet-based messaging, exploring why...

Daniel James

Author

Marketing Campaigns

Mar 18, 2026

Why EtherMail Makes More Sense Than Mailchimp in a Web3 Environment

Mailchimp was built for email-based identity. Web3 runs on wallets. Explore how EtherMail aligns...

Daniel James

Author

Marketing Campaigns

Feb 23, 2026

Why Most Token Launch Campaigns Miss 80% of Eligible Wallets

Most token launch campaigns fail to activate the majority of eligible wallets not because of weak...

Daniel James

Author

Marketing Campaigns

Each episode delivers unfiltered stories from startups, enterprises, and Web3 pioneers, sharing firsthand insights on breaking through, scaling, and driving real adoption.

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