Insight EtherMail
Mar 7, 2025
Why Most Web3 Projects Struggle with User Retention and Engagement
Web3 projects struggle with user retention due to complex onboarding, poor user experience, and...
Shant Kevonian
Author
Mar 3, 2025
Why you can't approach Web3 marketing like Web2
Web3 marketing transforms user engagement with decentralized control, token rewards, and community...
Shant Kevonian
Author
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Feb 18, 2025
Why CTRs are not translating into conversions
Web3 brands fail by extracting value instead of delivering it. Learn how value-first marketing...
Shant Kevonian
Author
Feb 11, 2025
Are UTMs dead in web3 marketing?
UTMs in Web3 are still vital! Combining them with on-chain data gives marketers deep insights into...
Shant Kevonian
Author
Each episode delivers unfiltered stories from startups, enterprises, and Web3 pioneers, sharing firsthand insights on breaking through, scaling, and driving real adoption.
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